If users have their smartphones at their side 24 hours a day, it was logical that these devices would soon become the most used when shopping online. The public has lost its fear of online stores and already buy in them all kinds of products at a good price, saving a good amount compared to other shops. Customers who participated in a study on this subject responded that the two most important factors in encouraging them to order online are security and efficiency in the processes. They want to be sure that the products will be delivered safely, without damage and in the shortest possible time.35 Among the users who are already regulars in mobile shopping, one says that their main wish with the store applications is that they are more personalized and that they are not the typical template.
On the other hand, and as a piece of information to be taken into account when connecting with customers, 33e people who participated in the study said they would have preferred more instantaneous payment systems. For example, offering higher speed deliveries, introducing a system whereby the user's location has an influence, offering better customer service and providing offers to the public. This is applicable in any sector, whether it is baby products, computers or daily rentals in the holiday sector. No matter the sector, the bases applied are replicated between the different businesses to achieve positive results.
Through these methods, entrepreneurs and marketing specialists who are considering using the mobile phone as a platform for contact with the public will appreciate that there are a wide range of possibilities for this. The secret is to ensure that the user experience, who is totally dedicated to benefiting from their smartphone at all times of the day, is a really good one. And to do this, modifications must be made where necessary, as well as adjusting the strategy by improving certain features.