E-commerce is an increasingly widespread consumer habit among all types of people, although young users (between 16 and 30 years old) stand out, among other reasons because they are the most accustomed to the use of new technologies. What is this activity based on? We could say, in a few words, that it is a new way of making purchases of a wide variety of items always through new technologies (Internet, either on desktop computers, laptops, tablets or smartphones). For the owner of any online trading platform as well as for the users themselves, a very present factor is always the availability and ease of use in this type of transactions. It is not surprising that a third of Internet purchases are currently made using mobile devices, although the activity with computers (laptops, in many cases) continues to predominate; if one thing is clear it is that with the current pace of life in which people have an active routine and spend more time away from home or between different tasks, the possibility of making purchases without having to go to a particular place is very convenient for many customers.
So much so that even the most "traditional" businesses, which have a long history and are quite well known in their area, now mostly have online stores and even mobile applications that make it easy to access their products from any point and time. In any case, users are still reluctant to buy, especially when it comes to payment methods. This is why many websites with a navigation that may be particularly complex or that do not seem to provide adequate protection for the consumer's private data do not generate confidence, and in the long run, do not prosper. Many people choose to rely mainly on payment by their cards or with intermediaries such as Paypal, which help to protect the buyer's bank details.
Among these new sales platforms that we find on the Internet we have stores of all types and with items for all tastes, which can go from very specific and special things that can be accessed thanks to the possibility of distance buying, like others that we could find in any store near our own home, often with special discounts, limited offers or ease of choosing the time and place they are received by the user, another important factor in online shopping as it allows customers to get what they want in a way that is fully adapted to their personal needs. We can talk about many websites that offer an excellent user experience, such as Mellerbrand, a fashion accessories store that offers a good description of its products and various payment methods for customers around the world. Sites of this type tend to thrive in today's consumer culture and can generate large profits in a short time, with much lower initial investment and maintenance costs than those required for traditional businesses.